Who We Are

We are a motivated team of professionals who strive to take research and data-driven insights to meet our clients’ goals. We take pride in being a student-run professional organization, representing Penn State, and creating cutting-edge campaigns.

Meet the Fall 2026 Executive Board

Alyssa Murray, President

Year: 4th

Major: Advertising

Minor: Digital Media Trends and Analytics

Maddie Gordon, Vice President

Year: 4th

Major: Advertising

Minor: Human Development and Family Studies, Digital Media Trends and Analytics

Lillie Nye, Director of Client Relations

Year: 4th

Major: Public Relations

Minor: Digital Media Trends and Analytics, French

Ella Reifer, Director of Events

Year: 4th

Major: Advertising

Minor: Digital Media Trends and Analytics, Sociology

Chloe Antigua, Director of Public Relations

Year: 4th

Major: Advertising

Minor: Digital Media Trends and Analytics,

Alyssa Rideout, Director of Communications

Year: 4th

Major: Public Relations

Minor: Digital Media Trends and Analytics

Brenda Lo, Director of Communications

Year: 3rd

Major: Advertising

Minor: French, ENTI, Smeal Business Certificate

Abby Conrad, Director of University & Alumni Relations

Year: 3rd

Major: Public Relations

Minor: Creative Writing, American Sign Language

Lily Pergola, Director of Internal Affairs

Year: 4th

Major: Public Relations

Minor: Digital Media Trends and Analytics, Curley Center Certificate

Fall 2026 Teams

The Print Factory

Account Executive: Alexis Lubart

Assistant Account Executive: Sophia Dutton

Account Associates: Julia French, Sara Sudak, Anna Krotow, Megan Hagy

Benny Leon’s

Account Executive: Camryn Beers

Assistant Account Executive: Elizabeth Finn

Account Associates: Rachel Levine, Yirsa Munshi, Ally Lanzarotto, Brigid Johnson

AVT

Account Executive: Morgan Moyer

Assistant Account Executive: Kayla Hude

Account Associates: Amelia Tomashek, Elinora Fulmer, Olivia Kagitci, Sarah Briody

Nittany Nannies

Account Executive: Olivia Blake

Assistant Account Executive: Eden Goldberg

Account Associates: Jessica Matincheck, Jess Yielding, Rebekah Au Yeung, Kennedy Thompson

Consulting (Nittany Balloons, One Acre West, ENTI)

Account Executive: Sydney Keiser and Claire Silfies

Assistant Account Executive: Joycelyn Nguyen

Account Associates: Alyssa Czar, Jenaiya Mahon, Samantha Nemeroff, Sadie Mercer

Fall 2026 applications are closed.

Applications for spring 2026 are now closed. Reach out to happyvalleycomm@gmail.com with your resume, and we will be in touch when applications for Fall 2026 open.

Happy Valley Comm is Penn State’s only student-run communications agency. Established in 2009 with a vision of assisting local businesses, non-profits, and student organizations in their marketing and communications goals.

“HVC has strengthened my professional skills more than any class ever could.”

HVC strives to become a leader in diversity and inclusion. All Penn State University students are encouraged jump start their careers and apply for the entry position of Account Associate. Our mission is to allow students to apply lessons learned in the classroom in real world experiences, preparing them for graduation.