By Lyndsey Finsen In an era where social media drives consumer engagement and most of the overall marketing scene, brands are constantly seeking new ways to capture attention through influencers. Recently, there has been a push for the next best campaign ways to make companies stand out and generate buzz. Tarte’s influencer trips and Poppi’sContinueContinue reading “Bold PR Moves: How Tarte and Poppi Prove Extravagant Marketing Works”
Tag Archives: digital-marketing
Aerie: A Case Study in Keeping it Real
By Abby Conrad We live in a world where AI images flood our screens, photoshopped bodies fill our feeds and filtered faces are all the rage. In an era that places “fakeness” on a pedestal, one brand stands out for remaining steadfast in keeping it real. Launched by American Eagle in 2006, the lifestyle clothingContinueContinue reading “Aerie: A Case Study in Keeping it Real”
Trends We’re Watching in 2025
By: Becca Cohen As students studying communications at Penn State, we’re not just studying Gen Z, we are Gen Z. We live the same habits, scroll the same feeds, and engage with brands just like the audiences we’re trying to reach. That gives us a unique advantage, especially at Happy Valley Comm, where we seeContinueContinue reading “Trends We’re Watching in 2025”
Debunking Common Misconceptions in Communications
By: Steph Oliver The communications space is a fast-paced, ever-evolving industry. With constant change and a surplus of buzzwords, it is easy for misconceptions to arise. Here, let’s address a few of the most common myths floating around the field. Myth #1: PR and advertising are the same While public relations (PR) and advertising oftenContinueContinue reading “Debunking Common Misconceptions in Communications”
Top Social Media Trends of 2024
By Isabelle Flores Over 5 billion people in the world use social media in 2024, and the way they interact with content is growing faster than ever. With social media trends constantly shaping digital marketing strategies, it is essential for brands to stay ahead of the curve. The more active and up-to-date these companies areContinueContinue reading “Top Social Media Trends of 2024 “
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