By Lyndsey Finsen In an era where social media drives consumer engagement and most of the overall marketing scene, brands are constantly seeking new ways to capture attention through influencers. Recently, there has been a push for the next best campaign ways to make companies stand out and generate buzz. Tarte’s influencer trips and Poppi’sContinueContinue reading “Bold PR Moves: How Tarte and Poppi Prove Extravagant Marketing Works”
Tag Archives: business
Aerie: A Case Study in Keeping it Real
By Abby Conrad We live in a world where AI images flood our screens, photoshopped bodies fill our feeds and filtered faces are all the rage. In an era that places “fakeness” on a pedestal, one brand stands out for remaining steadfast in keeping it real. Launched by American Eagle in 2006, the lifestyle clothingContinueContinue reading “Aerie: A Case Study in Keeping it Real”
Trends We’re Watching in 2025
By: Becca Cohen As students studying communications at Penn State, we’re not just studying Gen Z, we are Gen Z. We live the same habits, scroll the same feeds, and engage with brands just like the audiences we’re trying to reach. That gives us a unique advantage, especially at Happy Valley Comm, where we seeContinueContinue reading “Trends We’re Watching in 2025”
How To Grow and Maintain a Network
By Claire Silfies Like countless first-year students at Penn State, one of my earliest concerns was the necessity to have a strong network to thrive in communications. It is commonly said that 70% of people get their jobs through their network, but it can be difficult to know how to create this group of peopleContinueContinue reading “How To Grow and Maintain a Network”
Debunking Common Misconceptions in Communications
By: Steph Oliver The communications space is a fast-paced, ever-evolving industry. With constant change and a surplus of buzzwords, it is easy for misconceptions to arise. Here, let’s address a few of the most common myths floating around the field. Myth #1: PR and advertising are the same While public relations (PR) and advertising oftenContinueContinue reading “Debunking Common Misconceptions in Communications”
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