Tag Archives: branding

By Abby Conrad We live in a world where AI images flood our screens, photoshopped bodies fill our feeds and filtered faces are all the rage. In an era that places “fakeness” on a pedestal, one brand stands out for remaining steadfast in keeping it real. Launched by American Eagle in 2006, the lifestyle clothingContinueContinue reading “Aerie: A Case Study in Keeping it Real”

By: Steph Oliver The communications space is a fast-paced, ever-evolving industry. With constant change and a surplus of buzzwords, it is easy for misconceptions to arise. Here, let’s address a few of the most common myths floating around the field.  Myth #1: PR and advertising are the same While public relations (PR) and advertising oftenContinueContinue reading “Debunking Common Misconceptions in Communications”