By Sara Salter, Director of Consulting We live in a world where the advertising market is so saturated, and yet the average consumer doesn’t always know they are being advertised to. There are very few movies that aim to shed light on this topic. I recently had the pleasure of hearing Morgan Spurlock, the directorContinue reading "The greatest movie ever sold"

By: Kendra Paro, Director of Business Affairs If you are a millennial, there's a good chance you are on social media. If you are a PR major, there is an even better chance you’re kind of obsessed with social media. Many of our parent’s age generation like to use social media platforms for everything, includingContinue reading "Social media etiquette for job seekers"

By Bella Fordyce, director of communications In the age of unpaid internships, more and more millennials are looking for new ways to make some cash on the side. For entrepreneurial-minded communications students, getting a side hustle can be a lucrative resume and portfolio booster that can be tailored to your career interests and goals. JennaContinue reading "Why you should have a side hustle"

By Lara Good, Account Executive (Martin's Feed Mill) Social media is a place for brands to connect intimately and consistently with consumers. Following brands who do it well is a great way to learn and get ideas. Here are three fun brands to follow on Twitter: @Starbucks Whether you are a Starbucks fanatic or not,Continue reading "Three great brands to follow on Twitter"

By Taylor Bayat, account associate When most people hear the words “crisis communications,” they picture Scandal's Olivia Pope and her team covering up a murder or clearing the name of an unfaithful politician.  However, there is much more to crisis communications than White House scandals. In the past thirty days alone, there have been threeContinue reading "What Olivia Pope doesn’t show you about crisis management"

By Liam Datwani, Account Associate The advertising industry is always changing, and in recent years real advertising has been entering the video game universe more and more. A company known as Versus has been getting companies to send them coupons and product codes and pay developers to distribute these to their own clients. There areContinue reading "Advertising in Video Games"

By Shayna Rogoff, Account Executive, Global Entrepreneurship Week   You’ve likely heard of the phrase ‘Internet of Things’ – or IoT – at some point, but you might also be scratching your heading figuring out what it is or what it means.   In simple terms, The Internet of Things refers to the connection ofContinue reading "Connecting Minds and Machines: ‘The Internet of Things’"

By Marisa DeGennaro, Executive Director   Giving employees off on Friday is a trend that is gaining momentum in the business world and with great reason.   Employees are the backbone of every company, and as such companies aim to provide their employees with benefits that keep them happy. Giving employees off on Friday hasContinue reading "Thursday is the New Friday"

By Alexis Komatsu, Account Executive for The Italian Concierge There are so many different programs and platforms that communication professionals use on a daily basis to manage the online presence of clients. Many of these programs offer training courses as well as certification exams for individuals to take advantage of. If you are considering workingContinue reading "Industry Certifications to Add to Your Resume"

By Caitlin Gailey, Director of Staff Relations Even the most prepared communicators will find a career fair daunting. The pressure to make a good first impression with 30 seconds or less is immense and can leave many wondering what recruiters really are thinking. Fortunately, I had the opportunity to sit down with a college recruiterContinue reading "Advice From a College Recruiter"