Joana Pinzon-Coimbra, Account Executive Resumes showcase a lot about who you are as an individual, and especially an employee. When writing a resume, you should think of it as a marketing tool to pitch yourself to potential employers. It’s a great way to “brag” about your skills and accomplishments. The point of a resume isContinue reading "4 Resume Essentials That Will Help You Land Your Dream Job"

By: Hannah Moran-Funwela, Account Executive  Interviewing season and networking events are upon us – and you never know when and where you’ll run into that perfect networking connection. So, having an elevator pitch in your arsenal is never a bad thing.  The perfect elevator pitch is composed of three parts: Who You Are Are youContinue reading "The 3 Keys to a Great Elevator Pitch"

By Kristin Carbone, Account Executive Every interview is different and nerves build-up, but it is important to go in feeling prepared and ready to put your all into it. Here are some tips to help you prepare for that big interview:  ) Research the company: Get on google and search the company. Read the missionContinue reading "4 Easy Steps to Help You Master Your Interview"

By Maddi Price, Account Associate  From the time we enter college, sometimes even before, we are expected to build a resume colored with a variety of experiences. But, sometimes things don’t go as planned and we find ourselves farther into our college career than we’d like without that internship experience.  Lucky for Penn State students,Continue reading "Bulking up the Resume – Without the Internship"

By Lara Good For a long time, people have been concerned about how digital platforms and tools reduce our personal privacy. Social media platforms, such as Facebook, are one key contributor to this.  We are the ones who share our information with Facebook because we want it to know us and we want our friendsContinue reading "Audience Targeting in The Digital Age"

By: Shane Teklits, Account Associate By our junior year in college, we have had heard the word “experience” hundreds of times from family, friends, and professors alike. But how do you get this so-called “experience” if you’re taking your first steps into the PR field? If you’re anywhere near how I was last spring, itContinue reading "Didn’t get your dream internship? Don’t Fret! Here are five things you can do:"

By Shayna Rogoff, Account Executive When you find out you got the interview, it is a pretty exciting feeling…then the nerves settle in. Will they think you experienced enough? What should you wear? What if you say ‘um’ too many times? The fact is, no matter how many times you go through the interview process,Continue reading "5 Ways to Overcome the Interview Jitters"

By Andrea Melgar, Account Executive At some point during your 4 (maybe 5) years of college, you’ll most likely find yourself in a leadership position. Whether that be in your student organization, sorority, fraternity, etc., simply thinking about a leadership position can be intimidating. Being nervous is common when it comes to obtaining a positionContinue reading "The Importance of Communication Skills for Student Leaders"

By Sophia Nitsolas, Account Executive As an advertising/public relations major, never did I imagine myself to be accepting a position in compliance for a bank during the summer of my sophomore year. However, this opportunity unlocked doors for me I didn’t know existed. I learned all about communication in a corporate environment. Before I hadContinue reading "Transferable skills are key"

By Elan Fingles, Account Associate Quicker than we could’ve imagined, millennials are day-by-day changing the way brands are approaching their marketing strategies. While mom & pop shops are slowly becoming less intriguing, online shopping is becoming the standard to get just about anything. With millennials becoming the target market for brands to create their stakeContinue reading "Marketing to millennials 101"