By Alyssa Rideout You just got the email. An internship offer. In a big city. All that you've been dreaming of for years. And then about 5 seconds later it hits you – crap, where am I going to live? And how will I afford it? Whether you're moving to New York, D.C., Chicago, orContinue reading "Let’s Talk Housing: Internships in a Big City"
Meet the Blade Angels: How Strategic Storytelling Is Growing Figure Skating
By Lillie Nye Since the age of 3 I have been a competitive figure skater. Each year as winter approaches it is thrilling to see my sport become popular and practiced recreationally all around the world, especially when the Olympics come around As a coach, I see how enrollment numbers in Learn to Skate classes shift over the seasons. Summer is always a lull, while winter often brings waitlists to get intoContinue reading "Meet the Blade Angels: How Strategic Storytelling Is Growing Figure Skating "
The World Cup is Coming to America: 5 Storylines to Follow in 2026
By Danny Jamer The largest sporting event in the world is coming to America in the summer of 2026. The FIFA World Cup will be hosted across the United States, Canada, and Mexico. Because soccer has not been as popular in the United States as it has been in Europe and other parts of theContinue reading "The World Cup is Coming to America: 5 Storylines to Follow in 2026"
Gloomy Valley: Tips and Tricks to Make it Through the Rough State College Winter
By Brooke Jordan When it's gloomy, sometimes we have to make our own light. When people think of Penn State they think of football, partying, the quintessential American college experience. They wouldn’t be wrong to think that either. Penn State does feel like one of those archetypal colleges that serve as a background in aContinue reading "Gloomy Valley: Tips and Tricks to Make it Through the Rough State College Winter "
2025 Winter Beauty Trend Forecast
By Kayla Hudes As we approach the winter season, it's time to get excited for winter makeup trends and new winter beauty launches. The importance of moisture One great way to make sure that your makeup stays looking flawless all winter long is using a good, hydrating moisturizer. There are lots of quality products onContinue reading "2025 Winter Beauty Trend Forecast"
Bold PR Moves: How Tarte and Poppi Prove Extravagant Marketing Works
By Lyndsey Finsen In an era where social media drives consumer engagement and most of the overall marketing scene, brands are constantly seeking new ways to capture attention through influencers. Recently, there has been a push for the next best campaign ways to make companies stand out and generate buzz. Tarte’s influencer trips and Poppi’sContinue reading "Bold PR Moves: How Tarte and Poppi Prove Extravagant Marketing Works"
Aerie: A Case Study in Keeping it Real
By Abby Conrad We live in a world where AI images flood our screens, photoshopped bodies fill our feeds and filtered faces are all the rage. In an era that places “fakeness” on a pedestal, one brand stands out for remaining steadfast in keeping it real. Launched by American Eagle in 2006, the lifestyle clothingContinue reading "Aerie: A Case Study in Keeping it Real"
Becoming the Best Version of Yourself
By Camryn Beers Have you ever lived through a day where you wake up tired, go through the motions, and promise yourself to do better tomorrow? Of course, we all have, and that’s okay! We know the mindset of “tomorrow” often turns into “next week,” and this change will never stick unless we learn toContinue reading "Becoming the Best Version of Yourself"
Trends We’re Watching in 2025
By: Becca Cohen As students studying communications at Penn State, we’re not just studying Gen Z, we are Gen Z. We live the same habits, scroll the same feeds, and engage with brands just like the audiences we’re trying to reach. That gives us a unique advantage, especially at Happy Valley Comm, where we seeContinue reading "Trends We’re Watching in 2025"
How To Grow and Maintain a Network
By Claire Silfies Like countless first-year students at Penn State, one of my earliest concerns was the necessity to have a strong network to thrive in communications. It is commonly said that 70% of people get their jobs through their network, but it can be difficult to know how to create this group of peopleContinue reading "How To Grow and Maintain a Network"
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