By Brooke Jordan When it's gloomy, sometimes we have to make our own light. When people think of Penn State they think of football, partying, the quintessential American college experience. They wouldn’t be wrong to think that either. Penn State does feel like one of those archetypal colleges that serve as a background in aContinue reading "Gloomy Valley: Tips and Tricks to Make it Through the Rough State College Winter "
2025 Winter Beauty Trend Forecast
By Kayla Hudes As we approach the winter season, it's time to get excited for winter makeup trends and new winter beauty launches. The importance of moisture One great way to make sure that your makeup stays looking flawless all winter long is using a good, hydrating moisturizer. There are lots of quality products onContinue reading "2025 Winter Beauty Trend Forecast"
Bold PR Moves: How Tarte and Poppi Prove Extravagant Marketing Works
By Lyndsey Finsen In an era where social media drives consumer engagement and most of the overall marketing scene, brands are constantly seeking new ways to capture attention through influencers. Recently, there has been a push for the next best campaign ways to make companies stand out and generate buzz. Tarte’s influencer trips and Poppi’sContinue reading "Bold PR Moves: How Tarte and Poppi Prove Extravagant Marketing Works"
Aerie: A Case Study in Keeping it Real
By Abby Conrad We live in a world where AI images flood our screens, photoshopped bodies fill our feeds and filtered faces are all the rage. In an era that places “fakeness” on a pedestal, one brand stands out for remaining steadfast in keeping it real. Launched by American Eagle in 2006, the lifestyle clothingContinue reading "Aerie: A Case Study in Keeping it Real"
Becoming the Best Version of Yourself
By Camryn Beers Have you ever lived through a day where you wake up tired, go through the motions, and promise yourself to do better tomorrow? Of course, we all have, and that’s okay! We know the mindset of “tomorrow” often turns into “next week,” and this change will never stick unless we learn toContinue reading "Becoming the Best Version of Yourself"
Trends We’re Watching in 2025
By: Becca Cohen As students studying communications at Penn State, we’re not just studying Gen Z, we are Gen Z. We live the same habits, scroll the same feeds, and engage with brands just like the audiences we’re trying to reach. That gives us a unique advantage, especially at Happy Valley Comm, where we seeContinue reading "Trends We’re Watching in 2025"
How To Grow and Maintain a Network
By Claire Silfies Like countless first-year students at Penn State, one of my earliest concerns was the necessity to have a strong network to thrive in communications. It is commonly said that 70% of people get their jobs through their network, but it can be difficult to know how to create this group of peopleContinue reading "How To Grow and Maintain a Network"
The Professional Edge I Gained from Studying Abroad
By: Olivia Blake This past summer, I had the opportunity to study in Spain for six weeks as an offering from Penn State’s Spanish department. I lived in a town called Ronda with 20 other students, stayed with a host family, and took classes at a local music conservatory. We stayed in a small, close-knitContinue reading "The Professional Edge I Gained from Studying Abroad"
Not Being a Screenager is Cool
The beauty in putting your phone down in the age of technology By Kara Zagoren How cool would it be to not be on your phone ? When sitting at a table, your phone is not only down, but out of sight, tucked away, and untouched for the duration of your time there. During aContinue reading "Not Being a Screenager is Cool"
Networking Dos and Don’ts
by Lillie Nye You’re standing at a networking night, name tag in place, clutching your résumé, waiting to talk to your dream company. Now what? In Public Relations, connections are everything. With such a large field, there is infinite room for growth and learning. Networking, if done the right way, can lead to a job,Continue reading "Networking Dos and Don’ts"
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