By: Elizabeth Kern The United States has witnessed near-constant increase in the Hispanic population over the last 20 years. This demographic has been projected to make up a third of the population by 2060, and their purchasing power should not be underestimated. But how do we reach them using their own language? Let’s break downContinueContinue reading ““Now you’re speaking my language!” – Basics of Bilingual Marketing”
Author Archives: Happy Valley Comm (HVC)
Keeping Wellness in Mind During Midterm Season
By Karina Riftin You have a paper due on Friday, two exams this week to study for, a project worth 30% of your grade that you need to work on, and your friends are asking you to go out. Let’s face it, this summarizes the crazy, chaotic time of being a college student all tooContinueContinue reading “Keeping Wellness in Mind During Midterm Season “
Debunking Common Misconceptions in Communications
By: Steph Oliver The communications space is a fast-paced, ever-evolving industry. With constant change and a surplus of buzzwords, it is easy for misconceptions to arise. Here, let’s address a few of the most common myths floating around the field. Myth #1: PR and advertising are the same While public relations (PR) and advertising oftenContinueContinue reading “Debunking Common Misconceptions in Communications”
Top Social Media Trends of 2024
By Isabelle Flores Over 5 billion people in the world use social media in 2024, and the way they interact with content is growing faster than ever. With social media trends constantly shaping digital marketing strategies, it is essential for brands to stay ahead of the curve. The more active and up-to-date these companies areContinueContinue reading “Top Social Media Trends of 2024 “
Universal Music Group and TikTok: Why TikTok’s Songs are Disappearing
By Kylee Waller Recently, many TikTokers woke up to the alarming news that most of their videos were now completely silent. Many took to the internet searching to see if this was a giant glitch affecting the nation. Others believed that it was the beginning of TikTok finally being banned in the United States likeContinueContinue reading “Universal Music Group and TikTok: Why TikTok’s Songs are Disappearing”
Mastering the Job Interview: 5 Essential Tips
By Angelina Dembrowski and Katie Glinsky Job interviews are a pivotal point in college students’ lives, and these interviews can lead to the next step in their careers. Stepping into this milestone can be intimidating, especially if you have never done it before. Your first job interview can be exciting, but also stressful and time-consumingContinueContinue reading “Mastering the Job Interview: 5 Essential Tips”
Time Management: How to Master the Art of Budgeting Your Time
By Ty Tkacik and Thilak Sankar One of the biggest adjustments students have to make as they progress through college is the amount of time that their assignments will start to take. Studying for tests, writing reports, and making presentations can easily take hours or days to complete, and it only gets more intense asContinueContinue reading “Time Management: How to Master the Art of Budgeting Your Time”
Second Hand for a Second Chance
By Tori Davis If you are a Penn State student and plan to be here for the next four years, you will likely move apartments at least a couple of times. How do you furnish your dorm or apartment when returning to State College for a new semester? What do you do with furniture youContinueContinue reading “Second Hand for a Second Chance”
How Being “Undecided” Decided My Major
By Mackenzie Watson When I was applying to colleges, the hardest part was deciding what major path to take. I have always had passions and interests, but nothing that I thought could translate to a career I wanted to pursue. My saving grace was discovering you could go in without a major selected, so thatContinueContinue reading “How Being “Undecided” Decided My Major”
The Power of Colors and Visuals: Why They’re Crucial to Companies
By Christian Rood In the bustling world of business where competition is fierce and attention spans are fleeting, companies often find themselves in a perpetual quest for differentiation and recognition. In this digital age, where information overload is the norm, the significance of colors and visuals cannot be overstated. Colors serve as the silent ambassadorsContinueContinue reading “The Power of Colors and Visuals: Why They’re Crucial to Companies”
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