Author Archives: Happy Valley Comm (HVC)

By Andrea Melgar, Account Executive At some point during your 4 (maybe 5) years of college, you’ll most likely find yourself in a leadership position. Whether that be in your student organization, sorority, fraternity, etc., simply thinking about a leadership position can be intimidating. Being nervous is common when it comes to obtaining a positionContinueContinue reading “The Importance of Communication Skills for Student Leaders”

By Sophia Nitsolas, Account Executive As an advertising/public relations major, never did I imagine myself to be accepting a position in compliance for a bank during the summer of my sophomore year. However, this opportunity unlocked doors for me I didn’t know existed. I learned all about communication in a corporate environment. Before I hadContinueContinue reading “Transferable skills are key”

By Elan Fingles, Account Associate Quicker than we could’ve imagined, millennials are day-by-day changing the way brands are approaching their marketing strategies. While mom & pop shops are slowly becoming less intriguing, online shopping is becoming the standard to get just about anything. With millennials becoming the target market for brands to create their stakeContinueContinue reading “Marketing to millennials 101”

By Sara Salter, Director of Consulting We live in a world where the advertising market is so saturated, and yet the average consumer doesn’t always know they are being advertised to. There are very few movies that aim to shed light on this topic. I recently had the pleasure of hearing Morgan Spurlock, the directorContinueContinue reading “The greatest movie ever sold”

By: Kendra Paro, Director of Business Affairs If you are a millennial, there’s a good chance you are on social media. If you are a PR major, there is an even better chance you’re kind of obsessed with social media. Many of our parent’s age generation like to use social media platforms for everything, includingContinueContinue reading “Social media etiquette for job seekers”

By Bella Fordyce, director of communications In the age of unpaid internships, more and more millennials are looking for new ways to make some cash on the side. For entrepreneurial-minded communications students, getting a side hustle can be a lucrative resume and portfolio booster that can be tailored to your career interests and goals. JennaContinueContinue reading “Why you should have a side hustle”

By Lara Good, Account Executive (Martin’s Feed Mill) Social media is a place for brands to connect intimately and consistently with consumers. Following brands who do it well is a great way to learn and get ideas. Here are three fun brands to follow on Twitter: @Starbucks Whether you are a Starbucks fanatic or not,ContinueContinue reading “Three great brands to follow on Twitter”

By Taylor Bayat, account associate When most people hear the words “crisis communications,” they picture Scandal’s Olivia Pope and her team covering up a murder or clearing the name of an unfaithful politician.  However, there is much more to crisis communications than White House scandals. In the past thirty days alone, there have been threeContinueContinue reading “What Olivia Pope doesn’t show you about crisis management”

By Liam Datwani, Account Associate The advertising industry is always changing, and in recent years real advertising has been entering the video game universe more and more. A company known as Versus has been getting companies to send them coupons and product codes and pay developers to distribute these to their own clients. There areContinueContinue reading “Advertising in Video Games”

By Shayna Rogoff, Account Executive, Global Entrepreneurship Week   You’ve likely heard of the phrase ‘Internet of Things’ – or IoT – at some point, but you might also be scratching your heading figuring out what it is or what it means.   In simple terms, The Internet of Things refers to the connection ofContinueContinue reading “Connecting Minds and Machines: ‘The Internet of Things’”