Author Archives: Happy Valley Comm (HVC)

By: Rachel Aul, Account Associate As a busy college student, it can be hard to sit down and get right to work – especially with all the notifications and alerts present in today’s media age. Here are some tips and tricks that should help when it’s time to buckle down and get to work. SetContinueContinue reading “5 Easy Ways to Limit Distractions and Boost Your Focus”

By: Liam Datwani, Account Associate Almost every company around the world is advertising in some way. This means that there are millions of different messages being pushed onto audiences around the world via TV, radio, paper, posters, social media, internet, and more. This huge amount of clutter has come to define the advertising and publicContinueContinue reading “The Importance of Research and Data Analysis”

By: Joey Nocera, Account Associate  Being a college student can stress and exhaust the body. No matter what school, students can relate to staying up late to study for that big exam or staring at a computer for hours trying to finish a paper.  College students’ brains are constantly firing on all cylinders when learningContinueContinue reading “5 Snacks To Help Your Brain While Studying”

Joana Pinzon-Coimbra, Account Executive Resumes showcase a lot about who you are as an individual, and especially an employee. When writing a resume, you should think of it as a marketing tool to pitch yourself to potential employers. It’s a great way to “brag” about your skills and accomplishments. The point of a resume isContinueContinue reading “4 Resume Essentials That Will Help You Land Your Dream Job”

By: Hannah Moran-Funwela, Account Executive  Interviewing season and networking events are upon us – and you never know when and where you’ll run into that perfect networking connection. So, having an elevator pitch in your arsenal is never a bad thing.  The perfect elevator pitch is composed of three parts: Who You Are Are youContinueContinue reading “The 3 Keys to a Great Elevator Pitch”

By Kristin Carbone, Account Executive Every interview is different and nerves build-up, but it is important to go in feeling prepared and ready to put your all into it. Here are some tips to help you prepare for that big interview:  ) Research the company: Get on google and search the company. Read the missionContinueContinue reading “4 Easy Steps to Help You Master Your Interview”

By Maddi Price, Account Associate  From the time we enter college, sometimes even before, we are expected to build a resume colored with a variety of experiences. But, sometimes things don’t go as planned and we find ourselves farther into our college career than we’d like without that internship experience.  Lucky for Penn State students,ContinueContinue reading “Bulking up the Resume – Without the Internship”

By Lara Good For a long time, people have been concerned about how digital platforms and tools reduce our personal privacy. Social media platforms, such as Facebook, are one key contributor to this.  We are the ones who share our information with Facebook because we want it to know us and we want our friendsContinueContinue reading “Audience Targeting in The Digital Age”

By: Shane Teklits, Account Associate By our junior year in college, we have had heard the word “experience” hundreds of times from family, friends, and professors alike. But how do you get this so-called “experience” if you’re taking your first steps into the PR field? If you’re anywhere near how I was last spring, itContinueContinue reading “Didn’t get your dream internship? Don’t Fret! Here are five things you can do:”

By Shayna Rogoff, Account Executive When you find out you got the interview, it is a pretty exciting feeling…then the nerves settle in. Will they think you experienced enough? What should you wear? What if you say ‘um’ too many times? The fact is, no matter how many times you go through the interview process,ContinueContinue reading “5 Ways to Overcome the Interview Jitters”